I'm not sure what this has got to do with us. Other companies can set whatever privacy policies they like :P
onsumers will have no choice but to accept the changes.
This is nonsense. Nobody's forced to use any Google products. There are alternatives for every single Google product: Bing instead of Google, Bing Maps instead of Google Maps, Dailymotion instead of YouTube, Facebook instead of Google+, any number of mail providers instead of Gmail, iPhone instead of Android, etc. etc. If you don't like Google, just leave! It's rubbish to say you have no choice: you have a choice between accept the new privacy policy, or start using alternatives instead of Google. Plus, if lots of customers are leaving, that puts pressure on Google to change their privacy policy back.
This isn't anything political like SOPA, just ordinary company activity in an open market and you can protest by switching the product you use.
Personally I don't mind because:
1) anything Google know about you you probably actually typed in yourself while logged in. If you don't want them to know that info, log out, don't type it in, or use the alternatives (which probably track you just the same anyway). Or, just keep anything serious offline, then all they know is the trivial stuff :)
2) I still actually trust Google, and the main reason they want to do this is probably actually just to improve the quality of your search results, which is useful to you.
If Bing were as big as Google they'd probably be doing the same to improve their search quality, so I don't think Google is being noticeably evil here.