I don't see a problem with the name. It's perfectly accurate to call it the free edition, because it is free. Perhaps it's a difficult point that people in other countries can't afford the prices we set right now due to differences in economies. This is something we want to work on - other stores can offer different prices to different countries, but it requires some technical work to set up, and has to be done with great care to work accurately and not upset anyone by showing them cheaper prices that are not available to them. I guess we'll do this in future, it's just we have very limited resources so we can't just make it happen instantly.
It's not without some regret that we encourage people who can't afford it right now to use the free edition. We don't like pricing anyone out of using C2. It's just the above issue: we currently can only offer the same price worldwide, and that price has to reflect the reality of running a business in our economy. Yes, it's unfair. No, we don't like it. We hope to do something about it at some point. In the mean time, we suggest using the free edition as a workaround for small projects that fit within the free limits - which is likely to be anyone new's projects for the first few weeks while they get to grips with C2. It's better than nothing, which is why we suggest it.
We're not trying to screw anyone over nor disdainfully ignore those who can't afford it. It's just a tricky issue for a small business to set a worldwide price. I'm hoping we can do something to level it out soon.