Well this video is CocoonJS specific, so you can use it for whatever you can export with the compiler.
For Windows 8, I was using MS Advertising but they have gotten really bad lately. I used to make about 100 a month in ad revenue on my 2 games, now it's like 5 dollars. eCPMS are at like 14 cents, it's pretty brutal. I'm going to start looking for other networks to use on my windows 8 games.
I found this while browsing. http://www.quora.com/Internet-Advertisi ... ow-Phone-8