I really can't see this working out well, the manufacturers guarantee would be a tricky beast in this situation surely?
I'm not sure I understand what you mean.
I look forward to the OUYA as an additional platform to make games for, but I would never buy one, the marketing shot itself in the foot, they're right, I do own a laptop, a phone, a tablet and a games console, and they all do more than the OUYA in either alternate tasks or gaming alone; why would shell out more money for something I already have?
That's just the thing. The Ouya is something stuck in the middle. You don't have an open console. Wii, XBox and PS3 are not open consoles. But they are well established with large libraries of games. Contending with them is going to be an uphill struggle for Ouya.
In my opinion, Ouya isn't competing with phones, tablets or computers. So comparing it to them is pointless to me. It would be like comparing a 3DS to a laptop. They are not competing with each other, the comparison is useless.
Why shell out money for something you already have? People do it all the time. A lot of people own more than one computer. A lot of people own two or all three of the major consoles.
If it's cheap enough, people will get interested. If it's cheap AND have interesting games, people will buy it. Like with all consoles, the game library will make or break the console.
That and slick corporate marketing really clashes against the raw bedroom programmer dynamic that not only seems to be the target of the console, but will also be responsible for it's survival after a few enticed devs ship their day one releases.
The console actually has two targets from the way I see it. The target developer, which would be the smaller guys (i.e. us), and the target consumer. I'm not quite sure what the target consumer is, but it's not us (though to develop for it we need to have it *hands*). But the target consumer is likely larger in scope than the target developer.
In order to push the console on the general market, after the Kickstarter, they will need good marketing. From the looks of it, they have thought about that.