The strength of the videogame artform is how much more engaging it is for the brain, because instead of simply observing others, you are the one that is making the decisions and dealing with the lasting consequences. If your actions or choices have little impact on the game, then it will be less interesting/engaging/immersive.
However, many people that are use to spending a lot of time watching rubbish TV (which literally uses next to no brain activity) or have the desire to remain weak, will probably enjoy games that require very little effort and would probably prefer if they were invincible and can simply walk through the game if possible (in which case it would be a bad game and you'd be better off just watching a movie). So while people want terrible game breaking things like cheats, it's not what they need (or is good for you) they don't realise how much satisfaction can be gained from using skill and effort.