This game is a prototype designed to help students engage with core concepts of business strategy in a dynamic and global context. Acting as decision-makers for a virtual company, players will navigate challenges related to pricing, production, marketing, and operations—each choice impacting their success in real time. By experimenting with strategic decisions and observing the outcomes, students gain hands-on experience in how different business functions interact within a competitive environment.
Originally created as a class project, this test game serves as both a learning tool and a proof of concept for using simulation-based experiences to teach complex business ideas in a fun and approachable way.