Promoting A Project

I was wondering if I could get some advice on how to promote my project before I run a Kickstarter/IndieGoGo campaign. I would like to have some attention around my game before I make the move to crowdfund.

Thanks in advance.

Have a look at this tutorial ?

Have a devblog with very regular updates. Be reactive, always nice, enthusiastic and professional.

I was reading this article this morning, some interesting insights: polygon.com/features/2013/5/29/4362838/the-birth-and-re-birth-of-klei (it's quite long, but nice to read)

that was an amazing story of Klei, I had no idea they were a local game company for me :D

Thanks, guys. Both links were extremely helpful!