They released an alpha now - I guess you devs should take a look at it, just to see what they're doing and maybe it'll give some inspiration. Maybe they solved a few problems in a smarter way or whatever.
In any case, I think the games they ship with it as examples are [nerd mode on] boner-shrinkers[nerd-mode off], especially compared to how nice their site looks. But we'll see, since their target market are iPhone apps, it could still be an interesting app.
@Ashley: Not sure that's true. The iPhone market may not be the biggest mobile market out there (yet), but there are a lot of geeks, tech-fans and so on that actually buy games, which makes it a very viable market. Here's an interesting article:
http://blog.wired.com/gadgets/2009/02/s ... phone.html
His demo was downloaded 2.4 mio times, the full version was sold 320k times so far.
40k a day, 600k a month - That means that small teams could actually make a living by kicking out high quality games. And the iPhone is an interesting piece of hardware, so I'm pretty sure you could create some amazing stuff on it.