PR and marketing?

  • Scirra's created a great community with talented (and beginning) programmers, artists, musicians, and designers. But I'm curious; why does the help wanted section, the section where everyone with a dream and ambitions looks to accomplish more, see little to no focus on game marketing?

  • The "help wanted" section is a kind of jobs board.

    If there are no proposed or demanding positions of PR/marketing, then probably there aren't such people in the forums or they all failed taking advantage of this forum so far.

  • Maybe because marketing is an afterthought? No point thinking about marketing if there's nothing to advertise ;)

  • That's a shame, considering marketing needs to be planned ahead with the rest of the game. But if that's how the users use the forum, then that's just how it works out.

  • most people are doing free projects just for fun, so they have no budget to pay for a marketer

  • most people are doing free projects just for fun, so they have no budget to pay for a marketer

    I figured that much, I just figured there are so many looking to start indie that they should know to market. I thought indie marketers would advertise with the rest of the artists and composers.

  • I agree. Everyone wants a marketer, but the problem is that there is usually no budget as the game is built out of free time, so how do you pay the marketer?

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  • Often there's not much to market.

  • bWard we actually run a games marketing agency. We've built a number of internal web applications specifically for handling journalists, emailing press releases, keeping track of promocode distribution and monitoring coverage from publications.

  • thehen that's interesting! Could you post more details? It's only a matter of time before someone makes a serious indie game with C2.

  • I second that request by sqiddster! I'd be very interested in hearing more details.

  • sqiddster space Ape

    Here's a previous document that better explains our services/prices: https://www.dropbox.com/s/bggnqpbnhpawkv7/Mudvark%20Marketing%20Services.pdf

    If anyone's got any questions I'd be happy to help.

  • bWard we actually run a games marketing agency. We've built a number of internal web applications specifically for handling journalists, emailing press releases, keeping track of promocode distribution and monitoring coverage from publications.

    You should try to sell your services around here: I'm certain you'll get quite a bit of interest. If not the independent game makers, then perhaps the small-business owners that scout for talent may be interested.

  • bWard We actually don't have any more capacity for marketing work at the moment, but I'm happy to help in the forums.

    I highly recommend using Promoter. Our tool is similar, but actually handles bulk emailing and syncing coverage with a contacts list. These guys have an awesome press list, which we used as a starting point ourselves.

    Ironically we haven't done any marketing for Mortar Melon. We were going to use Windows 8 as a soft-launch, and utilise a longer-term strategy. We've got some cool viral melon ideas ;)

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