Target audience: Girls and young women on social media sites.
Stylesheet: Sweet colors (white, pink, violet, silver).
Working Title: Manly Girly
Goal of the game..
To have the girl character dress up the dude so that he can take her out to dinner dates, clubs, movies, etc. The social aspect could be you could meet your friends in the public places.. and show off what you made of your boyfriend (pet) lolz.. Every occasion requires different attire ofcourse which has to be earned. That is the part you can fill in yourself. Some sort of minigame perhaps?
That could go off :p
*Micropayments for clothing and accesories perhaps..
I got plenty of ideas that i think could seriously work but not the time to do everything anyways. And ofcourse this would need work and some thinking over, but you asked for a general concept or idea basicly :p
So there you have my 2 cents worth :D