I've been testing Facebook ads and thought I'd share my results with the community.
I have a paid app that I developed that I think is fairly high quality. I'm charging $2.99 for it. Some people may think that's too much, but that's a conversation for another day
Anyways, I figured I'd use Facebook to advertise my game. Facebook lets you use some pretty impressive targeting features which is helpful for getting targeted add clicks. Since I have a paid app, I know that only people who are genuinely interested in my app will purchase the game. I tried to narrow down my audience as best as I could, choosing people who expressed interest in a popular game that is similar to mine. I also narrowed people down to those who have an Android phone.
I started with just $10 to test the waters. I used an ad style with a slider consisting of 5 screenshots of my game, each with a captivating subtitle. I set the campaign for 36 hours, and I set my cost per click limit at $0.38.
The results of my campaign were a total of 1800 people that saw my ad.
39 people clicked on my ad, with an average cost of about 25 cents a click.
During those 36 hours, 8 people purchased my app and 3 people returned it, netting me around $10 after googles fees. (my daily install rate was hovering around 0 before the advertising campaign.)
My initial results tell me that it my campaign was worth it. I didn't make any money, but my small app has 5 more players, one of which left a 5 star review. I'm hoping to expand to see if I can get similar, if not better, results. I'll try and keep you posted.
Has anyone else had any success with PPC advertising?