Hello guys and girls!
How many ads do you have inside your games? Where do you put them (on start screen, high scores page...)? What type of ads do you have (small banners, large banners, video ads, interstitials)?
Thanks in advance!
I have several games (tower defense and arcades) and would like to share my experience. The amount of ads in a game is not that much important as it's format and placement. I'm using interstitials and videos (they have best eCPM), but also tried small banners (it's total crap for games but might work for utility apps). I run rewarded videos in my tower defense game, this way users can get free coins (they can spend on improvements and so on) for every video view=) I also show interstitials after defeat, works fine for tower defense as well for arcades. Also trying non-skippable videos in my arcade, but to sum up it always depends on the app.
Try to choose such format and placement that wont be disturbing for the user, so that he'll see ads when needed. Ads on a start screen is definitely a bad idea - very annoying.
I used Chartboost for videos and interstitials but switched to Appodeal, really like it, cause they support Chartboost + a dozen of other networks (Vungle, UnityAds, Applovin, Mopub, Adcolony etc.) in one account and pay on demand unlike many other platforms which mostly use net30/60. Give a try and good luck with your game