Marketing is a pretty broad spectrum and our product spans such a wide range of use cases it's impossible for us to address them all. We're doing a lot in education right now which will be pretty invisible for the B2C market but we're making great progress there.
For B2C B2B markets we're not doing a whole lot of active marketing, we find it quite tricky. We experiment from time to time but nothing has really stuck. Regardless, we're growing slowly and steadily in both product usage and revenue so we're in a good place and are happy with how things are going.
Oh, yes - I have heard a lot of teachers and schools using Construct, that's true. I'm pleased to hear you guys are doing really well with that :D
As far as B2C goes, yeah, that is a tricky one...
I would think this sort of thing would be mostly a pull rather than push type of marketing project. If people have already decided they want to learn Unity or something then they'll go and do that. Perhaps it's the people who aren't sure which platform they want to use could be good targets.
For example, I was looking at SEO. Right now, results for queries like "easy game creation software" are horrible (top result is a blog that says you should learn Unreal or Unity, or something?? Not helpful at all).
Maybe there could be some opportunities to put Construct more strongly in front of people who are actively searching for non-scary game development platforms to try out. Whether search optimisation, social campaigns, paid ads or whatever - I guess you'd need to think about it. 🤔
Some number we're pretty proud of to illustrate:
- ~920k users tried C3 in 2020
- Avg 3.8 sessions per user
- 25 min avg session time
- 200k new projects created in C3 monthly
- 60k games exported monthly
Those are impressive numbers indeed! 920k users??? As in nearly a million? That's incredible. Makes it all the more mysterious that C3 isn't more of a household name.