> because f__k you old devoted users.
I get your point, but look at it from a different perspective: One who purchased Construct 2 long ago possibly didn't give Scirra any money since then. So it's understandable in my opinion to ask the old users to pay gain. I think a 50% discount for the first year is not a bad deal.
I've also thought at this, and logically I agree that I've purchased C2, not C3, but from a marketing perspective this is bad (the same kind of bad that made the C3 announcement wreck).
Why not get the worth of 50% -> 6 free months of C3 ?
I don't have anything against new users, but don't forget the current users (the ones that are already supporting the community), give them something sweet to swallow the subscription model. Also, giving actually free time to use C3, some of the C2 users might migrate their projects in C3 and "be encouraged" to continue with subscription model.
Also, C2 users did make only 1 time payment, but think about the community support and the publicity that users had made for the engine by publishing games.