Hi, I'm here to share my experience and to ask for others experiences.
One week ago I started to promote my app using google ads, got 24 resources for the campaign which includes lots of promoting images, texts and a video. After 6 days I got, according to play console, 394 installs in total and, for today(04/14/19), 122 active installs. However, when I check the leaderboard there are only two persons with their score submitted and It doesn't make any sense because, in my game, If you played at least once you must have your score submitted already.
Also, most of the promotion happened in India and some other countries that I believe is not interesting. I think that happened because my budget wasn't high enough to reach markets like US or Europe, where the CPI (cost per install) is much higher. But why only India?
Regarding to Admob, It is too soon to analyse because It will got real values only after a month, but the estimated values are quiet low and leaves lots of gaps between ad requests and prints due to our inability to create ad meditations since we only use one ad network, admob, which is the only option for us, C3 users. But the real thing here is that ad prints also matches, with small variations of course, with the installs showing in play console. And that info reinforces what I'm thinking about all of this, which is the use of bots by google.
Every statistic I find in play console, Admob and Google Ads fits the Idea. Why? In order to the number of prints be so close to the number of installs and the fact that ONLY 2 persons have score submitted on leaderboard lead me to think that all of them installed, ran it once, got one ad request at app start(Banner at the bottom), didn't played(otherwise part of the users would had seen at least one rewarded video) and then left.
Is this scenario real for any of you guys? Because I'm having trouble to believe that Google is using bots and generating fake statistics. I don't want to believe that google is wasting my money by committing f** fraud.
Would be very helpful some feedback from any of you guys.