if anyones that have published on FB Instant Games could share this info with the comunity would be nice.
How profitable are ads on Instant Games?
same as any other platform 0.25-5$ per 1000 impressions or clicks. (depends on advertisers pricing that show ads trough your app, if their budget is low then you get low income if their budget is high then u get high income. also depends on ur audience country and so on... same as any other platform, but i wouldn't look at it as a quick cash thing...as none of advertising companies pays a lot u get pennies on 1$ no matter what platform ur using... just look at it as another place to add ur game to, and gain community, developer reputation and so on. ) You can choose what type of fillrate your advert placement has, and how much is going to pay, but having low fillrate with high payment is as good as having low CPM but 100% fillrate.