nope only you :D
hehe kidding. That's a nice example
I would probably make an animation of the turning page.
As it's always the same (would be a bit heavy though)
Maybe it could be done by horizontal stretching of a vertically stretched 1px height sprite gradient starting from width = 0 to width = pageWidth during the horizontal movement.
Also scaling up height a bit and then down for faking perspective.
For the rest it's just some frame on corresponding thumbnail and some fading effects