> So after some time and testing... A friend of my who is making HTML5 games and posting them on Kong - is making 3 times more money. With the new API and ads. Meanwhile - we're stuck with 3-4 years old API in C2 and make 1/3 of the possible profits :> >
— I havent published on Kongregate so I haven't researched how ad revenue works on that platform yet.. just wondering if you can explain this comment above? How come a newer API allows users to make more money from ads? Is it because more options are available for different types of ads or something?
If thats true, seems a simple thing that should be updated in C2 to allow C2 devs to maximise possible income
Sure mate. It goes like this:
When you publish a game on Kongregate - you earn a share of the Ad revenue, generated on your game's page. In most cases, those Ad's are rather low paying. About 1$ per 1000 gameplays. Kind a like on YouTube but better and more fluid. In case of earnings - Kongregate generates the biggest revenue per 1000 gameplays. 2nd biggest - Newgrounds, generates around $ 0,5-0,8 per 1000 gameplays, Gamejolt only $ 0,1-0,2 per 1000 gameplays. I know this first hand - because I have games on all of those portals.
But back to Kongregate. If you include their API (stats, variables) you earn even more. And just recently - Kongeragte updated their API with Interstitial and video ads that you can display ingame "on demand". If you are familiar with Mobiles games - its kind a like "banner ads" vs "Interstitial ads". The 2nd pays much better. Plus till now - one user would see only one advertisement upon playing your game. Today, with the new API - you can shower as many of those on the user. Even better - you can reward the user for watching the ads.
Bottomline: till now, making money on flash portals was like making money on YouTube. Annoying at best and set in stone. But now Kongregate became like mobile games. Where you can make as much money as you want, if you know what you're doing. Ads upon start, ads+rewards, IAPs, extra Ads in game. Developers gained a huge arc of control and space for creativity.
Except if you are Construct 2 users, that is.
Because we have 4-5 years old Kongregate plugin, that is void of all those cool new features.