Can an iPhone app contain a link to another app?

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The internet is bombarded daily with new apps (app is the short term for application)
  • Hi all,

    I am currently working on a childrens app and I wanted to make two versions of it. One is free (ad-supported) and the other is paid (ad-free).

    I want to have a link inside the 'free app' that points to the 'paid app' on the store for users who don't like ads.

    I read in the app store guidlines under (1.3 Kids category):

    These apps must not include links out of the app, purchasing opportunities, or other distractions to kids unless reserved for a designated area behind a parental gate.

    1- Does that mean I can't include the link if I want to list in that category?

    2- I plan to use a kids friendly ad service. But doesn't ads link to contents outside the app?

    I would appreciate any info from developers who have experience in dealing with the app store.

    Many thanks.

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