Hey Braxmule. Would you mind shedding a bit more light on the advertising campaign prize? I'm just a little confused. Fun Chowder is a start-up itself, so by what means will you help promote the winning games? Just curious!
As you said, we are a start-up ourselves so our advertising channels and business relationships at this stage are still very new, and somewhat limited. So at this stage, just think of us as a pasionate friend who will do what they can... Things like making promotional videos with licensed music.
The promotional package is purposely vague for many reasons though. It could be that developers simply want to advertise the games themselves, or maybe they would like an extra hand to help them spread the word to things like blogs.
And maybe if there is a game that we are really excited about, we could help cover some costs, such as contracting artists for aditional promotional material, or going through an established app marketing network that can help get your game(s) ratings from established game reviewers. Even costs such as translating the game into different languages to give the game a broader audience.
The world of HTML5 games is just starting out, and we are excited to grow along with it :)