We announced the early adopter deal ending on the blog, sent out emails about it, and mentioned it several times on our Facebook, Twitter and Google+ pages! How did you miss it? We tried hard to make sure everyone knew a few weeks in advance, if you're not connected up to any of our communication channels then I don't know how we could have reached you to let you know :(
We sometimes run competitions like the current rotary competition - you could try entering and you might win a free license.