Alright I see a lot of people asking how to market thier games and apps to the top. In truth its very hard and almost impossible if you don't have at least a small marketing budget. Now if you would like to share this on your blog you have permission as I am making this to help developers learn.
Deciding What I was Going to make
I decided to make a game that had very simple controls.
I am just a pixel artist but I know majority of gamers like vector art. So I brought artwork from an artist who is indie developer friendly. I went for a non- serious cartoon character.
I made the game easy enough so that a gamer can play it without instructions.
After I finished the Bomb Attack Max game I didn't release it to the appstore , that would equal a fail. I played the game and took screenshots about 8 of them and narrowed it down to 3 . The screenshots I picked had to look funny or be humorous for the simple type of game it was.
I posted screenshots of Bomb Attack Max game coming on facebook groups about 10-12 of them that I was on. I did this for 2 days in a row 2x a day. Also I tweeted the game is coming.
I also made a video of the game did the same thing posted it on facebook groups and twitter multiple times a day.
Set up android ADs with the little marketing budget I had $80 . This would give me a small boost in downloads. Used
Link to game its now on Opera because of googleplay banning my Movie quiz apps saying it was copywright infringment as of Dec 5, 2014 . Here is the link to Bomb attack Max
Launched my app , posted on facebook and twitter that its finally arrived . Also launched the small AD campaign. And here comes the numbers
Day 1 250
Day 2 150
Day 3 150
Day 4 80 Ran out of money in banner AD campaign had to find more money
Day 5 89
Day 6 190
Day 7 140 Got featured in top new free in Adventure category , lower banner AD campaign
Day 8 130 Started getting good organic traffic from Top new free section so cut down to much less banner AD campaign
Day 9 103 Finally hit #49 after going well over 1,000 installs July 4Th
I started the game with 2 modes of play. In those 8 days I updated the game 2 times to bring the total modes of play to 4 modes of play. This extended playing time and kept my game installed on people's devices. Real content updates are critical to kept users playing your game especially if its a simple one. Just add different themes or 1 new badguy that stands out makes huge difference.
One Big Mistake***
Not saving up enough budget to reach higher and deeper on the charts. Yes I did get in the Top New Free Adventure category at number #15 but I should have saved enough to get to top #5 . In India I learned consumers there don't really search the store the same as U.S. store they only look at top lists and not so much the category lists. I was #49 on list and that didn't get me enough organic downloads until I reached Top Free List. Top Free List gives much more organic traffic. Had I saved enough to budget I would have had it easier when the bigger developers came and gave a hard fight about 5 days into climbing the charts. Plus some good indie games came to make it even harder. Got knocked down to #55 place after being #49 place. Also I should have been more aggressive with ADs.
Total cost $180 promotions and art
Time it took to break even 3 months
Time it took to 3x profits 6 months
Profits came from AD revenue, plus selling source code to the game and other games getting boost through cross promotion.