Jermfire , if your game is easily cloned, then you may want to rethink whether that game is as good as you think it is- so you're basically proving my point.
If it is easyly cloned, they will clone it, if not, they will probably drop it and continue with their casual templates or other contents, for one they refuse, there might be dozens of others "just enough" content that are availiable to them, also the requirements they have can limit a lot what you can actually do, and if your game is awesome, fine, but it does not work on their market targets and so, they are not interested.
Which I find kind of a sign of an unstable market (templates are becomming more and more cheap I think, and if their requirements don't change or don't evolve, those templates will be enough for them for quite a while, which could be disastrous for some.), but an unstable market is still a market that has its rules, even if they differ of clasical ones.
You can still have an accord with them if they know what they get into, but for them, it is a favor they are doing to you, not the opposite.