yes, it's from My Little Pony: Friendship is Magic.
and it's hardly a secret DtrQ.
developed for television by Lauren Faust who is famed for her work on two of Cartoon Network's noted franchises The Powerpuff Girls and Foster's Home for Imaginary Friends, on all of which she worked with their creator and her husband Craig McCracken.
The animation is the best quality flash animation I've seen period(even helped to inspire me while making my animation engine). The voice acting is universally outstanding. It has characters that actually develop, and have flaws. And it's funny. I have my daughters as an excuse to watch it if I'm ever confronted by the Heterosexual Adult Male Brigade, but honestly, I'd still be unashamedly a fan of the show. If you're a cartoon/animation fan, it's the best thing since Powerpuff Girls. Much closer in spirit to that show btw, than to the original MLP series.
I was extremely skeptical at first about taking the job. Shows based on girls? toys always left a bad taste in my mouth, even when I was a child. They did not reflect the way I played with my toys. I assigned my ponies and my Strawberry Shortcake dolls distinctive personalities and sent them on epic adventures to save the world. On TV, though, I couldn?t tell one girl character from another and they just had endless tea parties, giggled over nothing and defeated villains by either sharing with them or crying?which miraculously inspired the villain to turn nice. Even to my 7-year-old self, these shows made no sense and couldn?t keep my interest. No wonder the boys at school laughed at my Rainbow Unicorn Trapper Keeper.
From what I?ve seen since I?ve grown up, little has changed. To look at the quality of most girls? cartoons, it would seem that not one artist really cared about them. Not one designer, not one background painter, not one animator. Some of the more well-meaning, more expensive animated productions for girl audiences may look better, but the female characters have been so homogenized with old-fashioned ?niceness? that they have no flaws and are unrelatable. They are so pretty, polite and perfect; there is no legitimate conflict and nothing exciting ever happens. In short, animated shows for little girls come across as boring. Stupid. Lame.
This perception, more than anything, is what I am trying to change with My Little Pony.
apparently, I'm not alone either:
"Thank you! My goal was to make a show that parents could watch with their daughters without wanting to shoot themselves in the head. It has always been our intention to provide stories that would be entertaining for adults as well as kids (the concept of "all ages" entertainment needs to be resurrected outside of Pixar!!) So extremely excited to see that we are successful. Thanks so, so much!"
"As well, the series has an unusually large following among adults. The series' growth in popularity in this demographic can be seen in the number of pony-related posts on 4chan's /co/, or comics and cartoon boards, which surpassed 6000 per day on February 25 2011.[7] The series has become a meme, and has many devoted followers who refer to themselves as "Bronies". The series creators, as well as many fan blogs, have acknowledged and encouraged the show's popularity with the older demographic"
It's at least 20% cooler than anything else out there.
Oh, and adventure time is awesome, too.