Thanks for the reply! Totally agree that this isn't easy; it's part of what I do for a living. It's definitely not something that one person can solve, and my suggestions are to show what can be improved: the benefits of reducing visual clutter by reflecting workflow habits.
To me, there aren't enough options that deviation from the norm is a barrier. Or at least a bigger barrier than workflow barriers we currently have.
For example, while C3's "View" technically contains anything you can "view", which by that logic should include Settings and Scirra Store. However, most of the options in View —when judged by the user's intent — are things we want to "Configure": addons, storage, etc. Similarly, the Start Page isn't something to be "viewed", it's where you open a new project or a tutorial.
So in my example, the grouping is the main point; the labels can totally change. To your point, "Settings" should be changed to "Configure", and General back to Settings. But all the items in that menu are grouped by user intent to Configure, as above.
(And I agree that Bars is probably user specific, and perhaps is actually best as a little icon next to save/preview. Though that's getting back into ribbon terrain... :)
In the end, of course, it's just the menu. I only want to show that this portion of the platform could be improved. Perfection is a series of small things done well, and all that. I love construct, and these kinda things can help users enjoy it more.