Admob Network Requests vs Matched Requests

What are your Admob Network Requests compared to your Matched Requests? In other words, what's your Match Rate?

My Match Rate used to be close to 100%, but now it's barely at 1%. Can others share their Match Rates? I fear that I'm missing out on potential revenue due to low Match Rates.

Thats seems really low

I have 91.7% for the last 30 days .

With which country's are the low match rates, or is it across the board?

United states and South Africa are under 1%. Everything else is at 100% except Argentina which is at 36%.

Have you researched your 12 ad providers, seeing as most of your downloads come from usa, maybe target usa driven ad providers? Don't know if this makes any difference btw, seeing as gdpr is for eec.

Or maybe you have some settings wrong in admob, seems strange that usa and south africa are affected the most?

The best thing to do seeing as you have high traffic, and potential loss of earnings is to email Admob.

I did email them a while back, but they are asking for a charles log, which I'm not sure how to do.

Thanks so much for following up, and for your patience as we investigate! Our product specialists have been looking into this case, and have now followed up requesting a bit more ifnormation. Here is the latest reply I received: We noticed the ad unit's network requests were increasing at a similar time that match rate were decreasing.

Can you follow-up with the publishers to confirm the following items:

Did they make any changes to the app implementation in June-July 2018 that may have caused network requests to spike?

Has the app's DAU increasing or decreasing starting from June 2018?

Can they provide us with a Charles log?

Once we receive the information listed above, we can further investigate this issue.

Which ad providers are you using? Mine are set to: "Commonly used set of ad technology providers". Maybe I should hand pick the 12 under "Select ad technology providers". However, all my other apps are close to 100%, but are only affected if they are pulling in interstitials.

Which ad providers are you using? Mine are set to: "Commonly used set of ad technology providers". Maybe I should hand pick the 12 under "Select ad technology providers". However, all my other apps are close to 100%, but are only affected if they are pulling in interstitials.

I can't advise you , but I have picked the 12, and on average always get over 90 % match rate.

Maybe It's worth a try, I won't give my preferences here , but you can always email me, at

sizzgamesvvp@gmail.com

By my calculations if you say you have 746,00 network requests and you were getting 90 % match, that would equate to 671,000 requests, if you got a 1/4 of those requests as impressions, that's 168,000 impressions, on an average of £2.00 rpm(revenue per thousand impressions), you should get £336.

So, you should sort it out sooner than later.

cheers