Sorry my english is poor, im spanish.
An important thing to consider if you are going to publish your game in major markets.
You have to think about the following :
1 - Before having reviews and position in the rankings you need to have visibility into the store.
2 - The size of these stores and the amount of apps that are posted each day, make being in the New Zone has very short duration .
In short, the initial visibility in these stores is very short and therefore it is difficult to have a good initial pull of downloads .
An option to have some amazing results is to plan a protocol to try to access the "new and noteworthy " zones , " Favorite Team " or dream " featured app "
There is no exact science to get it. It's complicated, but it is possible by following a few steps:
- As has been said before you need :
- A good Web .
- A package full press release and in different formats.
- Social Media : Twitter , Facebook (at least)
- Dissemination in specialized blogs
Now that all this work need to be seen by the publisher (eg Apple) . If they are not aware of this work will not be considered. Insists sending all new documentation referred to the review team.
Also, you should schedule a date for global launch market. If you want to fall in favor of Apple, believes that if you plan to release on June 15 , you can post to the exclusive June 10 will advance versions of OSX, iOS (iPhone , iPad) .
Think they value at least one month from the date you request the review to date of publication ( Time in which you show all those commercial activities ) .
Before sending the application to review , make sure there are no silly bugs and everything works correctly in the latest version of the operating system to publish (Eg. 10.9 Mac App Store , App Store 7 , etc. ..)
The icon and the name of the application are critical at this point, if you do not like to the review team , FORGET BE HIGHLIGHTED .
Therefore, if your game is good follow the steps above, you will be considered. If you are lucky you will be featured .
I can assure you that if you play this in a Featured area , multiply the initial shock x 100 - x 500 downloads.
Finally , when you go to publish the app , if you're going to follow these points and you need help , feel free to tell me. At least I will try to help.